Emre Ezelli

Once upon a time, we watched TV commercials between series and movies, and we used to sing the choruses of their generic music during the day. The commercials had robotic characters drumming and running triathlons with their batteries, which they claimed were "up to 10 times more powerful" than others. Each robot was more aggressive, gigantic and stunning than the previous one! With the development of technology, the animated characters were always more vivid and powerful than the previous...

The word aesthetic was first used by A. Baumgarten, based on the Greek word “Aiesthesis” meaning “knowledge by means of sensitivity”. The word aesthetic was first used by A. Baumgarten, based on the Greek word “Aiesthesis” meaning “knowledge by means of sensitivity”. Today, however, it is not difficult to observe that all concepts have been emptied or changed shape. The word “aesthetics” started to appear in almost every sentence. Concepts are updated and renovated in economic concerns, for...

Thanks to the domestic and national automobile initiative, the whole of Turkey got acknowledged of the name Pininafarina. However, Pininfarina has a history of almost 100 years and has designed the tower of Istanbul Airport very recently in Turkey. Pininfarina, which was founded by automobile designer Sergio Pininfarina in Turin, Italy in the 1930s, has worked on the design of well-known automobile brands that you can find almost all over the world. (Ferrari, Alfa Romeo, Fiat, Lancia,...